Digital & Social Communications Manager | Sydney

Job Description

Ready to lead the way in helping Australian's connect with our energy future? We're excited to offer an exceptional opportunity for a Digital and Social Communications Manager to lead our digital storytelling and social engagement strategies, ensuring our narrative resonates with key audiences and strengthens our reputation and advocacy across diverse platforms.

As the Digital and Social Communications Manager, you'll develop and execute digital communication strategies that align with Snowy Hydro's broader corporate objectives. This role will directly impact Snowy Hydro's success by creating and managing compelling digital content to share our story, celebrate our achievements, and engage our stakeholders. You'll work across teams to develop integrated campaigns, driving consistency in messaging and brand positioning. Your ability to proactively manage digital communications during issues and crises, ensuring transparency and alignment with our values, will also be critical.

This is a permanent full time position based in Sydney and may require occasional domestic travel including to Melbourne and Cooma.

In addition to the above, this role will include:

• Overseeing the development of engaging and informative content for digital and social media platforms, collaborating across the organisation to generate content ideas and ensure content strategy supports wider business objectives.
• Providing strategic counsel to senior management on digital communication best practices and emerging trends.
• Monitoring and analysing digital and social media performance, ensuring continuous improvement through data-driven insights.
• Managing and growing Snowy Hydro's social media presence to enhance reputation, advocacy, and customer engagement.
• Overseeing the maintenance of Snowy Hydro's website, leading update and renewal projects that deliver high quality outcomes while managing project timelines and budgets.
• Managing graphic design and video production services for the organisation, drawing on internal resources, managing traffic, and ensuring a timely and high quality service.
• Providing leadership to ensure team members thrive and succeed in their roles.

To be successful in this role, you will have:

• A tertiary qualification in Communications, Marketing, Digital Media, or another relevant discipline, or equivalent professional experience.
• Extensive experience in developing and implementing digital and social media communication strategies that align with organisational goals and target audience needs.
• Strong understanding of digital marketing principles, trends and best practices to enhance brand visibility, drive online traffic, and generate engagement.
• Demonstrated understanding of reputation management and proven success integrating social media and digital communication into broader issues and crisis management approaches.
• Demonstrated ability to produce high-quality photo and video content, and to manage third party content production providers, driving quality and value outcomes.
• Proven ability to manage website content and social media channels effectively including managing social media communities, respond to inquiries, and moderate online conversations.
• Ability to communicate clearly and concisely, both verbally and in writing, with a focus on delivering key messages effectively.
• Strong interpersonal skills, with experience building trusted relationships within an organisation as a communications business partner and service provider
• Demonstrated ability to analyse data and measure the effectiveness of digital campaigns to optimise and improve campaign performance.

For more information on this opportunity, please review the Position Description.

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