Senior Digital Marketing Specialist
About Canstar
Canstar is a leading financial comparison website and research agency. Along with our sister brand, Canstar Blue, our shared mission is to empower Australians and New Zealanders to make well-informed money decisions. Our comprehensive ratings, reviews, and easy-to-use comparison tools are available to anyone looking to navigate the complexities of personal finance, such as loans and insurance, or to find a better deal on their everyday household expenses be it energy, internet or appliances.
We're leading the way in financial education and connecting with millions each week through engaging content across our digital channels and targeted advertising.
About the role
As a Senior Digital Marketing Specialist, you will play a crucial role in crafting and executing multi-channel campaigns and lifecycle communications that drive adoption, engagement and retention. Working closely with cross-functional teams, you will develop and implement customer lifecycle strategies and journeys, delivering personalised experiences that align with business objectives while making a meaningful impact on customers' financial well-being.
Key Responsibilities
CRM Strategy, Engagement and Retention
- Design and execute CRM strategies aligned with business objectives across key customer segments to enhance adoption, engagement and retention rates.
- Manage end-to-end customer lifecycle marketing activities and initiatives to include, campaign development, asset creation, campaign execution and reporting
- Enhance customer satisfaction through personalised, data-driven experiences and collaborate with various teams to resolve any customer-related issues.
- Utilise data and behavioural insights to identify opportunities to cross-sell and up-sell products or services to existing customers
- Generate reports and provide insights around the impact of lifecycle marketing activities and identify opportunities for revenue and growth
- Self-manage schedules and multiple projects to align with business needs
Workflow Wizard and Database Management
- Develop and implement automated marketing campaigns that align with business goals.
- Optimise workflows, event triggers, and sequences to nurture customers through the funnel.
- Work with stakeholders and teams to manage data flow between systems, ensuring accurate segmentation and data integrity to deliver targeted, personalised communications.
- Streamline consent management and unsubscribe processes within automated workflows.
- Ensure data usage and management of marketing activities comply with relevant legal and regulatory requirements.
SKILLS & EXPERIENCE
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of X years’ experience in developing and implementing CRM strategy and optimising customer lifecycle journeys using enterprise-level ESP, CRM or Marketing Automation tools.
- Strong track record of delivering measurable results through lifecycle and omnichannel marketing campaigns.
- Proficient in Google Analytics to optimise journeys and offer recommendations
- Excellent attention to detail with a data-driven mindset to inform strategies and optimise performance
- Excellent written and verbal communication skills.
- Knowledge of data privacy and consent rules.
- Experience in building/modifying email templates with HTML and CSS.
- Experience with or understanding of WordPress or similar Content Management Systems.
- Basic skills in Photoshop, Figma or other design programs, or a willingness to learn.
WHAT WILL MAKE YOU STAND OUT
- Growth mindset and eagerness to test, learn and refine.
- Translate data insights into actionable strategies.
- Great time management and organisational skills.
- Deadline-oriented and able to thrive under pressure.
- Excellent communication skills and attention to detail.
HOW TO JOIN THE TEAM
If you're ready to take your digital marketing career to the next level and be a part of a dynamic team that values creativity, innovation, and excellence, we'd love to hear from you! Please click apply now and ensure that your CV and cover letter has been uploaded to your profile. ��
Recruitment Agencies: We politely ask that you refrain from contacting our People & Culture team or hiring managers directly. Canstar does not accept any unsolicited referrals from recruitment or job placement agencies.Career Development Opportunities, Hybrid Working, Dynamic Team Environment
About Canstar
Canstar is a leading financial comparison website and research agency. Along with our sister brand, Canstar Blue, our shared mission is to empower Australians and New Zealanders to make well-informed money decisions. Our comprehensive ratings, reviews, and easy-to-use comparison tools are available to anyone looking to navigate the complexities of personal finance, such as loans and insurance, or to find a better deal on their everyday household expenses be it energy, internet or appliances.
We're leading the way in financial education and connecting with millions each week through engaging content across our digital channels and targeted advertising.
About the role
As a Senior Digital Marketing Specialist, you will play a crucial role in crafting and executing multi-channel campaigns and lifecycle communications that drive adoption, engagement and retention. Working closely with cross-functional teams, you will develop and implement customer lifecycle strategies and journeys, delivering personalised experiences that align with business objectives while making a meaningful impact on customers' financial well-being.
Key Responsibilities
CRM Strategy, Engagement and Retention
- Design and execute CRM strategies aligned with business objectives across key customer segments to enhance adoption, engagement and retention rates.
- Manage end-to-end customer lifecycle marketing activities and initiatives to include, campaign development, asset creation, campaign execution and reporting
- Enhance customer satisfaction through personalised, data-driven experiences and collaborate with various teams to resolve any customer-related issues.
- Utilise data and behavioural insights to identify opportunities to cross-sell and up-sell products or services to existing customers
- Generate reports and provide insights around the impact of lifecycle marketing activities and identify opportunities for revenue and growth
- Self-manage schedules and multiple projects to align with business needs
Workflow Wizard and Database Management
- Develop and implement automated marketing campaigns that align with business goals.
- Optimise workflows, event triggers, and sequences to nurture customers through the funnel.
- Work with stakeholders and teams to manage data flow between systems, ensuring accurate segmentation and data integrity to deliver targeted, personalised communications.
- Streamline consent management and unsubscribe processes within automated workflows.
- Ensure data usage and management of marketing activities comply with relevant legal and regulatory requirements.
SKILLS & EXPERIENCE
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of X years’ experience in developing and implementing CRM strategy and optimising customer lifecycle journeys using enterprise-level ESP, CRM or Marketing Automation tools.
- Strong track record of delivering measurable results through lifecycle and omnichannel marketing campaigns.
- Proficient in Google Analytics to optimise journeys and offer recommendations
- Excellent attention to detail with a data-driven mindset to inform strategies and optimise performance
- Excellent written and verbal communication skills.
- Knowledge of data privacy and consent rules.
- Experience in building/modifying email templates with HTML and CSS.
- Experience with or understanding of WordPress or similar Content Management Systems.
- Basic skills in Photoshop, Figma or other design programs, or a willingness to learn.
WHAT WILL MAKE YOU STAND OUT
- Growth mindset and eagerness to test, learn and refine.
- Translate data insights into actionable strategies.
- Great time management and organisational skills.
- Deadline-oriented and able to thrive under pressure.
- Excellent communication skills and attention to detail.
HOW TO JOIN THE TEAM
If you're ready to take your digital marketing career to the next level and be a part of a dynamic team that values creativity, innovation, and excellence, we'd love to hear from you! Please click apply now and ensure that your CV and cover letter has been uploaded to your profile. ��
Recruitment Agencies: We politely ask that you refrain from contacting our People & Culture team or hiring managers directly. Canstar does not accept any unsolicited referrals from recruitment or job placement agencies.Career Development Opportunities, Hybrid Working, Dynamic Team Environment
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