Marketing Manager - International Business
The role of the Marketing Manager – International Business is to develop, drive and execute all marketing strategies and initiatives for Overseas Visitors Health Cover. Delivering fully integrated marketing campaigns to meet Growth and product divisional objectives.
The Marketing Manager – OVHC is pivotal in delivering the marketing for the international business growth. The role will identify, develop, drive and deliver the lead generation efforts and is responsible for delivering the marketing campaigns through, cross-functional engagement, ongoing monitoring and optimisation to drive acquisition.
Reporting to the Senior Marketing Manager, Performance, you will ensure best possible acquisition and marketing outcomes are delivered for the company through managing the marketing relationships effectively with partners.
About the Role
As Marketing Manager - International Business, you will be responsible for leading the development and implementation of paid advertising strategies, plans and campaigns to meet business and marketing growth objectives. In this role, you will be primarily responsible for International Business which includes Overseas Visitors Health Cover but will also support the broader HCF group.
Responsibilities
-
Paid advertising strategy & implementation - Develop advertising strategies by translating data-driven insights (including consumer, competitor, category, media) into plans that deliver acquisition and business objectives
-
Stakeholder Management - Work closely with internal stakeholders such as media, brand, member marketing, product and digital to align and deliver advertising activity and campaigns
-
Lead the communication and socialisation of advertising initiatives and go-to-market with the broader business including executives and the frontline team
-
Manage relationships with external distribution partners as International Business grows across new channels
-
Leads the development and manages the execution of marketing strategies and plans across OVHC campaigns using sound logic, rationale and supporting data to build long term brand equity and drive profitable sales growth
-
Lead the implementation and management of effective campaigns through a solid understanding of channel and project management
-
Maintain a strategic understanding of Business Growth priorities and challenges and lead the translation of them into effective campaign and digital communication strategies, solutions and standard
-
Expert knowledge of contemporary communications approaches, with a strong digital bias
-
Use data to ensure the voice of the customer is present in marketing decisions, and measuring channel and sales effectiveness
-
Work closely with the Senior Marketing Manager, Performance and broader marketing team and business teams (brand, member marketing, digital, strategy, product, dental, life, etc) to support in planning and implementing marketing calendars for the year, in line with the marketing strategy as dictated by the Strategy Marketing working group
About You
-
Tertiary qualifications in communications, advertising/marketing or related field/s
-
3 or more years’ experience in a senior marketing role and agency management experience
-
Previous experience working with Multicultural, Overseas Visitors Health Insurance or International Students
-
Strong background in marketing, campaign planning and creative production across offline and online touchpoints
-
A creative mindset with a proven record of translating an insight into an idea and bringing it to life in market
-
Well-developed project management skills, adept at multi-tasking under pressure and a track record of delivery
-
Strong attention to detail, with the ability to nuance messaging of complex topics for different audiences
-
Results driven, you are a champion of the brand working cross-functionally on all growth initiatives to bring our experience and expertise together ensuring excellence in the development and execution of our brand and communication plans.
-
Exceptional relationship-building and influencing skills. Ability to interact effectively and build strong relationships with peers, Managers and General Managers of Business Units
-
Able to work flexibly and creatively, respect confidentiality, and under pressure, working to tight deadlines.
-
Be a good problem solver, with passion for technology and innovation.
-
High level of written and verbal communication skills.
-
Budgeting and reporting experience
Desirable
-
Experience in advertising to overseas markets and/or multicultural advertising
-
Excellent copywriting skills with proven experience in developing creative and engaging communications
-
Experience working in heavily regulated environments, such as finance, insurance
-
Previous experience working on marketing automation platforms
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
The role of the Marketing Manager – International Business is to develop, drive and execute all marketing strategies and initiatives for Overseas Visitors Health Cover. Delivering fully integrated marketing campaigns to meet Growth and product divisional objectives.
The Marketing Manager – OVHC is pivotal in delivering the marketing for the international business growth. The role will identify, develop, drive and deliver the lead generation efforts and is responsible for delivering the marketing campaigns through, cross-functional engagement, ongoing monitoring and optimisation to drive acquisition.
Reporting to the Senior Marketing Manager, Performance, you will ensure best possible acquisition and marketing outcomes are delivered for the company through managing the marketing relationships effectively with partners.
About the Role
As Marketing Manager - International Business, you will be responsible for leading the development and implementation of paid advertising strategies, plans and campaigns to meet business and marketing growth objectives. In this role, you will be primarily responsible for International Business which includes Overseas Visitors Health Cover but will also support the broader HCF group.
Responsibilities
-
Paid advertising strategy & implementation - Develop advertising strategies by translating data-driven insights (including consumer, competitor, category, media) into plans that deliver acquisition and business objectives
-
Stakeholder Management - Work closely with internal stakeholders such as media, brand, member marketing, product and digital to align and deliver advertising activity and campaigns
-
Lead the communication and socialisation of advertising initiatives and go-to-market with the broader business including executives and the frontline team
-
Manage relationships with external distribution partners as International Business grows across new channels
-
Leads the development and manages the execution of marketing strategies and plans across OVHC campaigns using sound logic, rationale and supporting data to build long term brand equity and drive profitable sales growth
-
Lead the implementation and management of effective campaigns through a solid understanding of channel and project management
-
Maintain a strategic understanding of Business Growth priorities and challenges and lead the translation of them into effective campaign and digital communication strategies, solutions and standard
-
Expert knowledge of contemporary communications approaches, with a strong digital bias
-
Use data to ensure the voice of the customer is present in marketing decisions, and measuring channel and sales effectiveness
-
Work closely with the Senior Marketing Manager, Performance and broader marketing team and business teams (brand, member marketing, digital, strategy, product, dental, life, etc) to support in planning and implementing marketing calendars for the year, in line with the marketing strategy as dictated by the Strategy Marketing working group
About You
-
Tertiary qualifications in communications, advertising/marketing or related field/s
-
3 or more years’ experience in a senior marketing role and agency management experience
-
Previous experience working with Multicultural, Overseas Visitors Health Insurance or International Students
-
Strong background in marketing, campaign planning and creative production across offline and online touchpoints
-
A creative mindset with a proven record of translating an insight into an idea and bringing it to life in market
-
Well-developed project management skills, adept at multi-tasking under pressure and a track record of delivery
-
Strong attention to detail, with the ability to nuance messaging of complex topics for different audiences
-
Results driven, you are a champion of the brand working cross-functionally on all growth initiatives to bring our experience and expertise together ensuring excellence in the development and execution of our brand and communication plans.
-
Exceptional relationship-building and influencing skills. Ability to interact effectively and build strong relationships with peers, Managers and General Managers of Business Units
-
Able to work flexibly and creatively, respect confidentiality, and under pressure, working to tight deadlines.
-
Be a good problem solver, with passion for technology and innovation.
-
High level of written and verbal communication skills.
-
Budgeting and reporting experience
Desirable
-
Experience in advertising to overseas markets and/or multicultural advertising
-
Excellent copywriting skills with proven experience in developing creative and engaging communications
-
Experience working in heavily regulated environments, such as finance, insurance
-
Previous experience working on marketing automation platforms
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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