Partnerships Manager
Join our dynamic Brand, Content & Partnerships team in the newly created role of Partnerships Manager. Reporting to the Senior Partnerships Manager, you will be responsible for supporting the evolution of our partnerships strategy as well as driving the development and execution of integrated leverage activity across HCF and partner channels, ensuring delivery against brand, business and partner objectives.
About the role
In this role you will support the Brand & Partnerships Lead and Senior Partnerships Manager to develop and evolve our partnerships strategy and approach to increase brand awareness and impact, drive deeper engagement within target audiences and support social impact objectives.
Working closely with our agency village, partners and internal stakeholders, your role will drive the development and delivery of integrated leverage plans to enhance HCF’s brand, reputation, and profile. Taking ownership of end-to-end execution across campaign/communications development; broadcast media; events and activations; digital and social content.
Key Responsibilities
- Act as the lead contact for key partnerships including managing day-to-day relationships, escalations and internal stakeholder engagement. Establish governance and ways of working which enable partnerships to excel and ensure delivery against brand and business objectives
- Collaborate regularly with a variety of functions across Marketing, Digital, Sales, Member Health, Legal and Research & Insights to develop and deliver value through integrated partnerships activities and initiatives
- Uphold Brand & Content service level agreements and facilitate efficient and productive processes for delivery and reviews/approvals across all partnership’s activity
- Support the management of agency partners: responsible for the development of clear briefs, objectives and success outcomes; the provision of feedback and ongoing performance monitoring and insights to help drive continual improvement
- Be the central contact for prospective sponsors and evaluate opportunities against agreed criteria; make business recommendations about new and existing partnerships opportunities
- Support the Senior Partnerships Manager in regularly undertaking brand health monitoring and contributing to internal forums to share knowledge, insights and provide input into planning and performance cycles
- Drive test and learn principles across partnerships activity, encouraging innovation when delivering on briefs and highlighting opportunities for growth and improvement
About You
- You will be tertiary qualified with a minimum 7 years experience in partnerships or sponsorships, marketing and campaign management, communications or similar digital marketing role
- You have demonstrated experience in owning and executing partnership and sponsorship plans in collaboration with diverse stakeholder groups and facilitating ongoing monitoring and successful delivery against stated goals
- You’re an excellent writer with exceptionals verbal communication skills and the ability to interact effectively and build strong relationships across all levels in the business
- Experienced in managing and cultivating strong relationships with external partners and vendors including agencies, production companies and creators
- Ability to think independently and initiate suggestions for improvement where suitable
- Outstanding organisational and project coordination skills, including the ability to set priorities, manage time, plan work to meet deadlines and work effectively under pressure.
- Strong knowledge of strategic marketing concepts, campaign development and execution, and complex budget/project management experience.
- An understand and ability to leverage key insights, trends, data and best practice to initiate and support iterative testing and continuously drive experience improvements
- Demonstrated ability to work as an effective member of a team as well as the ability to exercise high levels of independence, judgment, and initiative
- You share a commitment to the work and our values: Step Forward; Stay Human; Walk in their Shoes; Make it Better; Get there Together
The desirable part
- Understanding of the Australian health insurance landscape and effective relationships management within the not-for-profit sector
- Passion for working across Sponsorships and/or Partnerships and Corporate Social Involvement portfolios
- Experience / interest in Sports Marketing & Sponsorships
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
Join our dynamic Brand, Content & Partnerships team in the newly created role of Partnerships Manager. Reporting to the Senior Partnerships Manager, you will be responsible for supporting the evolution of our partnerships strategy as well as driving the development and execution of integrated leverage activity across HCF and partner channels, ensuring delivery against brand, business and partner objectives.
About the role
In this role you will support the Brand & Partnerships Lead and Senior Partnerships Manager to develop and evolve our partnerships strategy and approach to increase brand awareness and impact, drive deeper engagement within target audiences and support social impact objectives.
Working closely with our agency village, partners and internal stakeholders, your role will drive the development and delivery of integrated leverage plans to enhance HCF’s brand, reputation, and profile. Taking ownership of end-to-end execution across campaign/communications development; broadcast media; events and activations; digital and social content.
Key Responsibilities
- Act as the lead contact for key partnerships including managing day-to-day relationships, escalations and internal stakeholder engagement. Establish governance and ways of working which enable partnerships to excel and ensure delivery against brand and business objectives
- Collaborate regularly with a variety of functions across Marketing, Digital, Sales, Member Health, Legal and Research & Insights to develop and deliver value through integrated partnerships activities and initiatives
- Uphold Brand & Content service level agreements and facilitate efficient and productive processes for delivery and reviews/approvals across all partnership’s activity
- Support the management of agency partners: responsible for the development of clear briefs, objectives and success outcomes; the provision of feedback and ongoing performance monitoring and insights to help drive continual improvement
- Be the central contact for prospective sponsors and evaluate opportunities against agreed criteria; make business recommendations about new and existing partnerships opportunities
- Support the Senior Partnerships Manager in regularly undertaking brand health monitoring and contributing to internal forums to share knowledge, insights and provide input into planning and performance cycles
- Drive test and learn principles across partnerships activity, encouraging innovation when delivering on briefs and highlighting opportunities for growth and improvement
About You
- You will be tertiary qualified with a minimum 7 years experience in partnerships or sponsorships, marketing and campaign management, communications or similar digital marketing role
- You have demonstrated experience in owning and executing partnership and sponsorship plans in collaboration with diverse stakeholder groups and facilitating ongoing monitoring and successful delivery against stated goals
- You’re an excellent writer with exceptionals verbal communication skills and the ability to interact effectively and build strong relationships across all levels in the business
- Experienced in managing and cultivating strong relationships with external partners and vendors including agencies, production companies and creators
- Ability to think independently and initiate suggestions for improvement where suitable
- Outstanding organisational and project coordination skills, including the ability to set priorities, manage time, plan work to meet deadlines and work effectively under pressure.
- Strong knowledge of strategic marketing concepts, campaign development and execution, and complex budget/project management experience.
- An understand and ability to leverage key insights, trends, data and best practice to initiate and support iterative testing and continuously drive experience improvements
- Demonstrated ability to work as an effective member of a team as well as the ability to exercise high levels of independence, judgment, and initiative
- You share a commitment to the work and our values: Step Forward; Stay Human; Walk in their Shoes; Make it Better; Get there Together
The desirable part
- Understanding of the Australian health insurance landscape and effective relationships management within the not-for-profit sector
- Passion for working across Sponsorships and/or Partnerships and Corporate Social Involvement portfolios
- Experience / interest in Sports Marketing & Sponsorships
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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