Manager – Digital Tagging
The purpose of the Manager-Digital Tagging Role is to lead and implement good practice in the digital data instrumentation of HCF digital estate. The successful candidate manages the implementation and optimisation of scalable tagging solutions across digital platforms, ensuring accurate/consistent digital data collection and tracking. They build and oversees the strategic roadmap for tagging and analytics implementation and are responsible for creating and maintain the digital data layer tagging standards and practices.
Responsibilities:
- Lead Digital Data Analytics Architecture: Lead the development of scalable analytics architecture, ensuring seamless data collection and integration
- Establish Analytics Tag Implementation Governance: Establish and oversee analytics governance, including standardizing data definitions, tagging practices, and ensuring data privacy and compliance across digital platforms
- Drive operational excellence: Drive efficiency in analytics processes by implementing automation and scalable data solutions
- Contribute your expertise to decisions on digital metrics
- Provide work estimates and contribute to evaluating work backlog across a diverse portfolio of requirements
- Work as a member of an efficient digital analytics "factory" with an appropriate balance of automation and deeper bespoke reporting
- Collaborate with other reporting and insights teams across HCF to share information and leading practices
- Coach and mentor junior team members on digital data principles, techniques, and tools on an ongoing basis
Essential
- Experience in a similar role with expertise in digital data collection, tag implementation, and running multivariate tests for insight-based optimization.
- Proficiency in setting up tags using Adobe Launch.
- Strong understanding of tag management data layers.
- Working knowledge of JavaScript.
- Experience collaborating directly with developers to implement analytic solutions.
- Familiarity with optimization programs aimed at improving onsite conversion is a plus.
- Good understanding of online marketing campaigns across channels, including SEO, SEM, Display, and Social.
- Extensive experience with Adobe Analytics and Target is preferable
- A generative mindset with the ability to think creatively, adapt to change, and approach challenges with a sense of possibility.
- Bachelor's degree in computer science, Information Technology, or a related field.
- Experience in people management
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
The purpose of the Manager-Digital Tagging Role is to lead and implement good practice in the digital data instrumentation of HCF digital estate. The successful candidate manages the implementation and optimisation of scalable tagging solutions across digital platforms, ensuring accurate/consistent digital data collection and tracking. They build and oversees the strategic roadmap for tagging and analytics implementation and are responsible for creating and maintain the digital data layer tagging standards and practices.
Responsibilities:
- Lead Digital Data Analytics Architecture: Lead the development of scalable analytics architecture, ensuring seamless data collection and integration
- Establish Analytics Tag Implementation Governance: Establish and oversee analytics governance, including standardizing data definitions, tagging practices, and ensuring data privacy and compliance across digital platforms
- Drive operational excellence: Drive efficiency in analytics processes by implementing automation and scalable data solutions
- Contribute your expertise to decisions on digital metrics
- Provide work estimates and contribute to evaluating work backlog across a diverse portfolio of requirements
- Work as a member of an efficient digital analytics "factory" with an appropriate balance of automation and deeper bespoke reporting
- Collaborate with other reporting and insights teams across HCF to share information and leading practices
- Coach and mentor junior team members on digital data principles, techniques, and tools on an ongoing basis
Essential
- Experience in a similar role with expertise in digital data collection, tag implementation, and running multivariate tests for insight-based optimization.
- Proficiency in setting up tags using Adobe Launch.
- Strong understanding of tag management data layers.
- Working knowledge of JavaScript.
- Experience collaborating directly with developers to implement analytic solutions.
- Familiarity with optimization programs aimed at improving onsite conversion is a plus.
- Good understanding of online marketing campaigns across channels, including SEO, SEM, Display, and Social.
- Extensive experience with Adobe Analytics and Target is preferable
- A generative mindset with the ability to think creatively, adapt to change, and approach challenges with a sense of possibility.
- Bachelor's degree in computer science, Information Technology, or a related field.
- Experience in people management
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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