Loyalty Content Specialist
Join Australia’s largest not-for-profit health fund and make a difference to millions of members every day.
As Loyalty Content Specialist at HCF you’ll help bring our member loyalty experience to life through impactful, data-driven content across our channels. Reporting to the Senior Digital Content Manager, you’ll work at the intersection of storytelling, UX writing, and loyalty strategy to build engagement and drive value across HCF’s loyalty platforms, including our app, website, social channels, videos, retail, and member communications.
What You’ll Be Doing
Drive Loyalty Content & Experiences
- Create engaging content that increases awareness and drives participation in our loyalty program.
- Produce and optimise in-app experiences and micro-copy tailored to our members’ needs.
- Support loyalty initiatives including campaigns, promotions, launches, and partner events.
Content Strategy & Storytelling
- Write high-quality, brand-aligned content that is accessible, in plain English, and SEO and AI-Search optimised.
- Champion the HCF tone of voice and content standards across all formats and touchpoints.
- Collaborate with internal teams to develop content that’s member-centric and measurable.
Stakeholder & Partner Collaboration
- Work closely with Loyalty, Marketing and Partnerships teams, as well as external agencies.
- Contribute to cross-channel campaigns and share performance insights.
Content Performance & Optimisation
- Use analytics, SEO tools and user research to refine and improve content experiences.
- Deliver initiatives on time with clear measurement and continuous improvement.
What We’re Looking For
- 5+ years’ experience in content, communications or digital marketing, ideally in a regulated industry.
- Tertiary qualifications in communications, marketing or a related field.
- Strong skills in UX writing, editing, digital publishing and content optimisation, with experience using CMS platforms.
- Ability to create engaging in-app content, micro-copy, CTAs and button strategies, with a good grasp of UX design principles.
- Exceptional attention to detail, fact-checking and sub-editing skills.
- Proven ability to manage multiple projects, stakeholders and deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with the confidence to work independently and as part of a team.
- A passion for brand, analytics-driven improvement and living HCF’s values.
Desirable: experience in health, insurance, finance or other regulated industries; familiarity with AEM, Adobe Analytics, Salesforce Marketing Cloud, JIRA or Confluence; and a genuine interest in health and wellbeing.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
Join Australia’s largest not-for-profit health fund and make a difference to millions of members every day.
As Loyalty Content Specialist at HCF you’ll help bring our member loyalty experience to life through impactful, data-driven content across our channels. Reporting to the Senior Digital Content Manager, you’ll work at the intersection of storytelling, UX writing, and loyalty strategy to build engagement and drive value across HCF’s loyalty platforms, including our app, website, social channels, videos, retail, and member communications.
What You’ll Be Doing
Drive Loyalty Content & Experiences
- Create engaging content that increases awareness and drives participation in our loyalty program.
- Produce and optimise in-app experiences and micro-copy tailored to our members’ needs.
- Support loyalty initiatives including campaigns, promotions, launches, and partner events.
Content Strategy & Storytelling
- Write high-quality, brand-aligned content that is accessible, in plain English, and SEO and AI-Search optimised.
- Champion the HCF tone of voice and content standards across all formats and touchpoints.
- Collaborate with internal teams to develop content that’s member-centric and measurable.
Stakeholder & Partner Collaboration
- Work closely with Loyalty, Marketing and Partnerships teams, as well as external agencies.
- Contribute to cross-channel campaigns and share performance insights.
Content Performance & Optimisation
- Use analytics, SEO tools and user research to refine and improve content experiences.
- Deliver initiatives on time with clear measurement and continuous improvement.
What We’re Looking For
- 5+ years’ experience in content, communications or digital marketing, ideally in a regulated industry.
- Tertiary qualifications in communications, marketing or a related field.
- Strong skills in UX writing, editing, digital publishing and content optimisation, with experience using CMS platforms.
- Ability to create engaging in-app content, micro-copy, CTAs and button strategies, with a good grasp of UX design principles.
- Exceptional attention to detail, fact-checking and sub-editing skills.
- Proven ability to manage multiple projects, stakeholders and deadlines in a fast-paced environment.
- Strong communication and collaboration skills, with the confidence to work independently and as part of a team.
- A passion for brand, analytics-driven improvement and living HCF’s values.
Desirable: experience in health, insurance, finance or other regulated industries; familiarity with AEM, Adobe Analytics, Salesforce Marketing Cloud, JIRA or Confluence; and a genuine interest in health and wellbeing.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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