Digital Marketing Performance Analyst
As part of the Analytics, Performance & Insights team the role will be to work on and proactively identify areas of opportunity or business problems within marketing and digital channels and provide data driven member insights and recommendations that are actionable, scientifically backed yet easy to understand to support the HCF business and members.
Digital Marketing Performance Analyst - 12 month fixed-term contract
You will have the opportunity to work on a wide range of marketing digital initiatives and business problems (from growth to retention, marketing and web analytics, member experience and CDP across our owned digital channels including web and member apos) and aspire to be a marketing digital data and business SME that will directly influence the tactical and strategic decision-making process at HCF. This role will be responsible for providing proactive insights and recommendations to drive the Marketing teams with insights and analysis to drive growth and engagement strategies across our digital ecosystem.
This highly technical role is a blend of proactive performance and insights from our online channels and requires strong data and analytical skills, attention to detail, translating numbers into insights and the ability to work collaboratively with cross-functional teams. The successful candidate will possess strong technical skills to pull data from a multitude of different systems and have the ability to translate the numbers into actionable insights, that need to be deciphered for the business.
Your role will be part of a broader Audience Centre of Excellence (ACE), comprising of Media, Member Marketing Journeys, Automation and Analytics, focusing on identification of trends, recommendations, key areas of opportunity across the offline, online and media pillars to demonstrate and put Marketing and the MMMA team in a position of proactive activity. A key focus is building strong, cross-functional ways of working and working with one large MMMA team to share your natural ability to see trends as they happen and make recommendations and identify key areas of opportunity ahead of time.
Essential Experience
- 3-5 years relevant experience in an Digital Insights/Digital analytics role
- Degree-level qualifications, with preference for degrees in mathematics, applied finance, statistics, actuarial or a related analytical field
- Advanced SQL coding expertise querying large and complex datasets
- Online analytics experience essential combined with a good understanding of offline analytics
- Experience working with Member Journey and Marketing team
- Customer Journey experience
- Previous experience in turning raw data into actionable, value-adding insights and recommendations, tell a story (build and present packs), with a proven track record of successfully influencing the business
- Proven analytical and problem-solving skills, with the ability to overlay commercial acumen to develop insights and recommendations – challenging the business when required
- Experience analysing large, complex and high-volume relational data sets with tools such as
• SQL Server,
• SAS Enterprise
• Miner,
• Tableau Prep,
• Microsoft Access - Experience with web analytics
- Experience with data visualisation tools
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
As part of the Analytics, Performance & Insights team the role will be to work on and proactively identify areas of opportunity or business problems within marketing and digital channels and provide data driven member insights and recommendations that are actionable, scientifically backed yet easy to understand to support the HCF business and members.
Digital Marketing Performance Analyst - 12 month fixed-term contract
You will have the opportunity to work on a wide range of marketing digital initiatives and business problems (from growth to retention, marketing and web analytics, member experience and CDP across our owned digital channels including web and member apos) and aspire to be a marketing digital data and business SME that will directly influence the tactical and strategic decision-making process at HCF. This role will be responsible for providing proactive insights and recommendations to drive the Marketing teams with insights and analysis to drive growth and engagement strategies across our digital ecosystem.
This highly technical role is a blend of proactive performance and insights from our online channels and requires strong data and analytical skills, attention to detail, translating numbers into insights and the ability to work collaboratively with cross-functional teams. The successful candidate will possess strong technical skills to pull data from a multitude of different systems and have the ability to translate the numbers into actionable insights, that need to be deciphered for the business.
Your role will be part of a broader Audience Centre of Excellence (ACE), comprising of Media, Member Marketing Journeys, Automation and Analytics, focusing on identification of trends, recommendations, key areas of opportunity across the offline, online and media pillars to demonstrate and put Marketing and the MMMA team in a position of proactive activity. A key focus is building strong, cross-functional ways of working and working with one large MMMA team to share your natural ability to see trends as they happen and make recommendations and identify key areas of opportunity ahead of time.
Essential Experience
- 3-5 years relevant experience in an Digital Insights/Digital analytics role
- Degree-level qualifications, with preference for degrees in mathematics, applied finance, statistics, actuarial or a related analytical field
- Advanced SQL coding expertise querying large and complex datasets
- Online analytics experience essential combined with a good understanding of offline analytics
- Experience working with Member Journey and Marketing team
- Customer Journey experience
- Previous experience in turning raw data into actionable, value-adding insights and recommendations, tell a story (build and present packs), with a proven track record of successfully influencing the business
- Proven analytical and problem-solving skills, with the ability to overlay commercial acumen to develop insights and recommendations – challenging the business when required
- Experience analysing large, complex and high-volume relational data sets with tools such as
• SQL Server,
• SAS Enterprise
• Miner,
• Tableau Prep,
• Microsoft Access - Experience with web analytics
- Experience with data visualisation tools
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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