Brand and Partnerships Lead
Brand & Partnerships Lead
Join our dynamic Brand & Content team in the newly established senior role of Brand & Partnerships Lead. Reporting to the Head of Brand, Content & Partnerships, you will lead a multi-disciplinary team of passionate brand, partnerships and creative specialists providing strategic brand direction and executional guidance across a range of transformation and BAU activity, ensuring clear alignment with member, business and partner outcomes.
About the role
The Brand & Partnerships Lead will collaborate closely with a wide range of business stakeholders, partners and agencies to strengthen our brand proposition and deliver a distinctive, cohesive and impactful brand experience to help capture share of attention and support people in seamlessly navigating and engaging with our offering. The role will be focused on evolving our existing brand and partnerships strategies, leading delivery for key strategic initiatives and giving voice to the brand at HCF. You’ll also be focused on developing a brand and creative centre of excellence through capability build and driving operational excellence and best in class brand practice.
Key responsibilities
- You will lead, coach and mentor a multi-disciplinary team of brand and creative specialists to embed the long-term brand strategy through the creation and implementation of architectures, value propositions, naming, messaging/communication frameworks and other brand-related tasks and deliverables.
- You will act as a chief steward of the brand tone and voice, working alongside the Content Program Lead, to build on and strengthen HCF’s brand value proposition and communications and evolve brand messaging to achieve a strong and competitive position in the market. You will help inform and drive impactful brand communication, understanding and defining the brand personality, key messaging pillars and proof points.
- You will provide senior brand direction and guidance for health and diversified businesses in go-to-market, brand awareness and acquisition activities through integrated, multi-channel marketing programs including end to end brand and tactical campaigns, always-on performance media, member comms, retail, social and content.
- You will oversee the development and evolution of our brand partnerships strategy, ensuring alignment with our brand platform and social impact mission and delivery against commercial business and brand objectives.
- You will be the initial point of contact for all incoming brand and creative briefs, working closely with the Head of Brand, Content & Partnerships, Senior Leads and cross-functional teams to ensure alignment, prioritisation and sequencing of key project and BAU initiatives with business and brand objectives.
- You will oversee the evolution of our in-house creative studio, driving an uplift in creative capability and effectiveness while the supporting the adoption of new tooling and technologies to deliver greater efficiencies.
- You will support the Head of Brand, Content & Partnerships with the preparation and facilitation of presentations, reporting and other documentation and analysis relevant to nominated projects.
- You will be responsible for the development and iteration of all brand and creative production processes to ensure brand and creative service levels are met, working closely with internal and external stakeholders to ensure these are continually optimised and scaled to support business requirements.
- You will drive brand awareness, education and creative innovation across the organisation to help support and scale our brand and design discipline, encourage employee advocacy and serve as a role model for junior team members.
About you
- You’re an experienced Senior Brand practitioner with proven expertise in portfolio strategy and planning and delivering large-scale brand repositionings, refreshes or initiatives within complex, matrixed organisations.
- You have a Bachelor's degree and equivalent 10+ years demonstrated, hands-on experience in leading and executing complex brand programs and initiatives including brand platform definition, architecture, naming, identity, voice and messaging frameworks.
- You’re a part brand and creative strategist and doer with strong skills in developing innovative and distinctive brand and creative strategies across online and offline platforms, backed by solid consumer analysis and insight.
- You have experience managing brand and sponsorships/partnerships projects and initiatives working cross-functionally within a large organisation. As well as managing and cultivating strong relationships with external partners and vendors including agencies, production companies and creators.
- You’re an empathetic and experienced leader with the ability to focus, motivate and communicate effectively. You see the big picture but have a willingness to be flexible, responsive and help guide others through change. You share a strong commitment to continual learning and building the capabilities of others.
- You set a high standard for creative excellence and can level up the craft and capability within a team, looking at how we can best use data, technology and tooling to build better brand connection and engagement with our audiences.
- You’re adept at storytelling with exceptional communication and copywriting skills; with proven experience crafting key brand messaging. You have solid writing credentials and are a stickler for brand voice, consistency and style.
- You have strong influencing and facilitation skills, can quickly resolve complex issues and conflicting interests with diplomacy, building consensus around critical issues.
- You understand and can leverage key consumer and brand insights, trends, data and best practice to initiate and support iterative testing and continuously drive experience improvements.
- You share a commitment to the work and our values: Step Forward; Stay Human; Walk in their Shoes; Make it Better; Get there Together.
The desirable part
- You have an understanding and genuine interest in the Australian health insurance landscape and not-for-profit sector.
- You have solid experience setting up or working with design systems and DAM’s.
- You have experience with agile project management methodologies.
- You are experienced in applying design processes, such as design thinking, critiques, user journeys, and personas to improve or validate work.
- You have experience or passion for working across Corporate Social Involvement or Social Impact initiatives.
Key Information
- There may be a requirement to work additional hours from time to time.
- There may be peak periods of work during which taking of leave may be restricted.
- Travel to other HCF locations may be required at times.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
Brand & Partnerships Lead
Join our dynamic Brand & Content team in the newly established senior role of Brand & Partnerships Lead. Reporting to the Head of Brand, Content & Partnerships, you will lead a multi-disciplinary team of passionate brand, partnerships and creative specialists providing strategic brand direction and executional guidance across a range of transformation and BAU activity, ensuring clear alignment with member, business and partner outcomes.
About the role
The Brand & Partnerships Lead will collaborate closely with a wide range of business stakeholders, partners and agencies to strengthen our brand proposition and deliver a distinctive, cohesive and impactful brand experience to help capture share of attention and support people in seamlessly navigating and engaging with our offering. The role will be focused on evolving our existing brand and partnerships strategies, leading delivery for key strategic initiatives and giving voice to the brand at HCF. You’ll also be focused on developing a brand and creative centre of excellence through capability build and driving operational excellence and best in class brand practice.
Key responsibilities
- You will lead, coach and mentor a multi-disciplinary team of brand and creative specialists to embed the long-term brand strategy through the creation and implementation of architectures, value propositions, naming, messaging/communication frameworks and other brand-related tasks and deliverables.
- You will act as a chief steward of the brand tone and voice, working alongside the Content Program Lead, to build on and strengthen HCF’s brand value proposition and communications and evolve brand messaging to achieve a strong and competitive position in the market. You will help inform and drive impactful brand communication, understanding and defining the brand personality, key messaging pillars and proof points.
- You will provide senior brand direction and guidance for health and diversified businesses in go-to-market, brand awareness and acquisition activities through integrated, multi-channel marketing programs including end to end brand and tactical campaigns, always-on performance media, member comms, retail, social and content.
- You will oversee the development and evolution of our brand partnerships strategy, ensuring alignment with our brand platform and social impact mission and delivery against commercial business and brand objectives.
- You will be the initial point of contact for all incoming brand and creative briefs, working closely with the Head of Brand, Content & Partnerships, Senior Leads and cross-functional teams to ensure alignment, prioritisation and sequencing of key project and BAU initiatives with business and brand objectives.
- You will oversee the evolution of our in-house creative studio, driving an uplift in creative capability and effectiveness while the supporting the adoption of new tooling and technologies to deliver greater efficiencies.
- You will support the Head of Brand, Content & Partnerships with the preparation and facilitation of presentations, reporting and other documentation and analysis relevant to nominated projects.
- You will be responsible for the development and iteration of all brand and creative production processes to ensure brand and creative service levels are met, working closely with internal and external stakeholders to ensure these are continually optimised and scaled to support business requirements.
- You will drive brand awareness, education and creative innovation across the organisation to help support and scale our brand and design discipline, encourage employee advocacy and serve as a role model for junior team members.
About you
- You’re an experienced Senior Brand practitioner with proven expertise in portfolio strategy and planning and delivering large-scale brand repositionings, refreshes or initiatives within complex, matrixed organisations.
- You have a Bachelor's degree and equivalent 10+ years demonstrated, hands-on experience in leading and executing complex brand programs and initiatives including brand platform definition, architecture, naming, identity, voice and messaging frameworks.
- You’re a part brand and creative strategist and doer with strong skills in developing innovative and distinctive brand and creative strategies across online and offline platforms, backed by solid consumer analysis and insight.
- You have experience managing brand and sponsorships/partnerships projects and initiatives working cross-functionally within a large organisation. As well as managing and cultivating strong relationships with external partners and vendors including agencies, production companies and creators.
- You’re an empathetic and experienced leader with the ability to focus, motivate and communicate effectively. You see the big picture but have a willingness to be flexible, responsive and help guide others through change. You share a strong commitment to continual learning and building the capabilities of others.
- You set a high standard for creative excellence and can level up the craft and capability within a team, looking at how we can best use data, technology and tooling to build better brand connection and engagement with our audiences.
- You’re adept at storytelling with exceptional communication and copywriting skills; with proven experience crafting key brand messaging. You have solid writing credentials and are a stickler for brand voice, consistency and style.
- You have strong influencing and facilitation skills, can quickly resolve complex issues and conflicting interests with diplomacy, building consensus around critical issues.
- You understand and can leverage key consumer and brand insights, trends, data and best practice to initiate and support iterative testing and continuously drive experience improvements.
- You share a commitment to the work and our values: Step Forward; Stay Human; Walk in their Shoes; Make it Better; Get there Together.
The desirable part
- You have an understanding and genuine interest in the Australian health insurance landscape and not-for-profit sector.
- You have solid experience setting up or working with design systems and DAM’s.
- You have experience with agile project management methodologies.
- You are experienced in applying design processes, such as design thinking, critiques, user journeys, and personas to improve or validate work.
- You have experience or passion for working across Corporate Social Involvement or Social Impact initiatives.
Key Information
- There may be a requirement to work additional hours from time to time.
- There may be peak periods of work during which taking of leave may be restricted.
- Travel to other HCF locations may be required at times.
About HCF
At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover over 1.9 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.
We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver ourStrategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.
Culture & Benefits
Purpose-driven passion
We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
Wellness and work-life balance
We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:
- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
Collaboration and inclusivity
We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
Continuous learning and growth
We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.
Next steps
If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss.
We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.
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