Our values


The Iconic

OUR MISSION

To inspire the Icon within every customer

OUR VALUES

WE ARE TRUE TO OUR CUSTOMERS

We are committed to delivering an outstanding shopping experience. We are the brand that customers love, trust and enjoy. We always put our customers first.

WE DREAM BIG

We know that we need to be the best in many disciplines: fashion, digital, marketing and operations. We think creatively and share ideas, eCommerce smarts and entrepreneurial spirit. We constantly improve and innovate to achieve our dreams.

WE GET THINGS DONE

We are doing what’s never been done in Australia. We know that an idea is only as strong as its execution.To achieve big dreams we are passionate, pragmatic and deliver results fast.

WE ARE STRONGER TOGETHER

We celebrate our wins, share our learnings, and support each other through ups and downs. We are one team, defining the future of Australia and NZ Retail together.