Our values


Bupa

Our seven values banner

Our values shape how we behave to deliver our Bupa 2020 strategic vision fulfilling our purpose:

Passionate

  • Full of energy and inspiration
  • Love what we do and why we do it
  • Love our customers.

Caring

  • Big-hearted and compassionate
  • Treat people with respect and kindness
  • Everyone and everything matters.

Open

  • Seek new ideas and other points of view
  • Share freely
  • Really listen and understand
  • Embrace diversity

Authentic

  • True to yourself
  • Genuine and honest
  • Say what we mean, mean what we say

Accountable

  • Always responsible
  • Take ownership
  • Make it happen

Courageous

  • Be brave
  • Dare to try
  • Speak up

Extraordinary

  • Go above and beyond
  • Be the best we can dream to be
  • Deliver outstanding results.