Our Vision and Purpose


Our Vision

We're in the business of entertainment: something we can't deliver without trust. In everything we do we strive to be trusted and respected, with the best, most exciting products, all delivered to a standard that makes us proud.

We act every day and over the long term to earn, re-earn and reinforce this trust. And we do it through holding ourselves to the highest standards and acting responsibly to build a sustainable future for our industry. All while entertaining Australia.

Our Purpose

In every area of Tabcorp, across every brand and with every product, our goal is to entertain and excite. The experiences we create deliver moments to be enjoyed. But we don't stop there.

We balance that winning-ticket, first-past-the-post, jackpot-hitting feeling with unwavering integrity. That means embedding safeguards in all that we do and engaging in collaborative, supportive partnerships, across our industry and in our communities. Above all, our integrity drives our commitment to putting our customers first.

Our strategic pillars define how we will deliver our vision: